IMAGE FORMAT GUIDE
Choose the right image format
The best format depends on what the image contains, where it will be used and whether you need transparency, small files, animation or lossless quality.
| Format | Best for | Compression | Transparency | Key consideration |
|---|---|---|---|---|
| JPG / JPEG | Photos, email and broad compatibility | Lossy | No | Small files, but repeated editing reduces quality. |
| PNG | Logos, screenshots, graphics and sharp text | Lossless | Yes | Excellent detail; photo files can be large. |
| WEBP | Web photos and graphics | Lossy or lossless | Yes | Usually smaller than JPG or PNG with modern support. |
| AVIF | Modern web photos where size matters | Lossy or lossless | Yes | Very efficient; encoding can take longer. |
| GIF | Simple animation and legacy web graphics | Lossless, limited palette | Limited | Only 256 colors; Zeepora creates a still-frame output. |
| SVG | Logos, icons and illustrations | Vector | Yes | Scales without blur; not intended for ordinary photos. |
| BMP | Legacy software and uncompressed workflows | Usually uncompressed | Varies | Very broad simplicity, but files are often large. |
| Documents, printing and easy sharing | Container | Not typical | Preserves page presentation rather than acting as a web image. |
Quick recommendations
- Use JPG for a widely compatible photograph.
- Use PNG for sharp graphics or full transparency.
- Use WEBP for a practical balance of web compatibility and small size.
- Use AVIF when the smallest modern web file is the priority.
- Use SVG for scalable logos and icons.
- Use PDF when the result should behave like a document.
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